Those that aren’t as familiar with social media may have never heard about Snapchat. But it’s quickly becoming one of the most popular social media platforms out there. It’s got an app for smartphones, and users are able to send pictures and short videos for their friends to see, or post them on what’s called their “Story” for all of their friends to be able to watch.
While there are already lots of other social media apps out there for them to compete with, Snapchat has still been able to amass quite a following, and even gain recognition from major television broadcasts and sports programs. Many publications have a feed that can be seen. COMPLEX, Comedy Central, People, and VOGUE all have a feed that Snapchat users can see. Even the NFL and NBA use Snapchat.
But those who are unfamiliar with the app may need to learn a thing or two and practice before they’re fully sufficient with everything it offers.
The How-to of Snapchat
Send Clips to Your Friends
One of the original features of Snapchat was the ability to send photos and videos to your friends. The best part about it is that with Snapchat, the files are stored by Snapchat until the recipient opens them. Then once they are finished viewing them they have the option to replay (just one a day). If they don’t choose to replay the photo or video, it’s deleted forever. Some say this is what makes Snapchat the focus of some risqué messaging, but that depends on the person who is sending.
Post on My Story
Another neat feature of Snapchat is the ability that people have to quickly and easily post content onto what is called “My Story.” Anyone they are friends with can view all of the different stories, and view them one-by-one if they wish. This is one of the best features of the app because it allows people to post something for their friends to see without it having to send the photo or video to everyone they know. The content that gets posted to “My Story” stays visible for 24 hours before it gets deleted. But more on that later.
Watch Others’ Stories
That brings us to one of the other cool things about having a Snapchat. No one sending you Snaps? It could be that your friends are busy posting content on their story for everyone to see. Swipe left and see all the different stories that have been posted by your friends. You can even see how many people have viewed your story.
A recent addition to the Snapchat platform is the Memories section. This is where users can save their favorite snaps that they don’t want deleted in 24 hours. They’ll be saved in the story section, which can be accessed by pushing the little circle that’s below the record button on the main page where you take photos and videos.
See the Feeds of Publications
This was discussed briefly in the introduction, but one thing that has happened since Snapchat became more popular is that there are now more and more people who use Snapchat as a way to broadcast their brand and get their name out there. There are lots of magazines, shows, and companies that post on Snapchat. Even celebrities post, if you are able to find their username.
Snapchat is one of the fastest growing social media platforms. It’s fun and easy-to-use, so those who are considering getting involved with it would do well to go and download it as soon as possible and start practicing!
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